End-to-End Marketing Campaign Leadership
Led strategy and execution for a luxury real estate campaign from concept to launch. Created all marketing assets, managed cross-team coordination, and executed digital, print, PR, and social campaigns. Drove visibility through geo-targeted ads, agent outreach, and internal media channels. Delivered campaign recaps with insights and next steps. Fast-paced, detail-driven, and focused on results that aligned with client goals.
Strategic Multi-Tier Planning
Built a cost-conscious marketing plan to maximize visibility across key buyer segments. Combined low-cost, high-impact tactics—like personalized outreach and affinity group promotion—with premium efforts including lifestyle video, elevated print, and targeted digital ads. Designed to align with client goals, audience behavior, and budget, while driving meaningful engagement at every level.