Full-Funnel Social Strategy
Led the social media strategy for Stay Golden HI’s product launch, developing a three-phase campaign—Tease, Launch, Sustain—that drove anticipation, engagement, and long-term momentum. Leveraged trend forecasting and visual storytelling to create viral content that resonated with our audience. Managed content calendars and publishing schedules, ensuring a seamless rollout aligned with brand voice and marketing goals.
Integrated Social & E-Commerce Campaign Lead
Developed and executed a strategic social media and e-commerce plan to establish a brick-and-mortar boutique’s online presence via Shopify and Instagram. Directed professional photoshoots, curated best-selling products, and applied meticulous photo editing to create visually compelling content aligned with brand aesthetics. Crafted authentic, engaging copy to communicate product stories and fostered a vibrant, engaged online community through proactive client management and meaningful interactions—driving growth, brand affinity, and sustained digital momentum.