Print Marketing
Created high-quality print marketing materials including proposals, brochures, event posters, signage, banners, infographics, and presentations. Maintained design consistency and brand integrity across all print collateral while collaborating with the marketing team to deliver creative solutions aligned with strategic objectives. Managed production-ready files, coordinated with external vendors for print production, and maintained the firm’s digital image assets to ensure smooth campaign execution.
Digital Ads
Created digital ad designs and crafted engaging copy to effectively reach target audiences. Managed and optimized paid campaigns across Meta, Google, TikTok, LinkedIn, and X. Developed media strategies focused on targeting, budgeting, and forecasting to meet client goals. Conducted marketing research, analyzed performance, and troubleshot issues. Supported sales with media pitches and provided regular campaign reports.
Email Marketing
Expertise in managing broadcast email campaigns with a strong focus on email creation, creative design, targeting, CAN-SPAM compliance, A/B testing, and performance analysis. Leads the development and execution of email marketing, internal communications, and marketing automation to support brand growth and strategic messaging.
A recent campaign achieved a 77% unique open rate, 4.1% unique click rate, and zero bounces or unsubscribes, demonstrating the ability to deliver visually engaging and highly effective email communications.
